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The main objective of any NGO is to convey proper information about its cause so your visitors can know what to do next like donations, fundraising or volunteering.
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Higher traffic does not always lead to higher conversion rate. You must have tried to put in your best efforts to make your auto insurance business conversions high but cant find out what exactly helps in maximizing conversions.
To find out what suits your audience you need to split test your landing page according to the requirements of your visitors.
You need to split test your landing pages frequently to check which landing page and what elements are more suitable to your visitors and gives you higher conversion rates as what works for one may not work for other so you need to keep checking what works best for your audience.
Some elements you can add to or test with your existing landing page for higher conversions : …
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